Effective Marketing

Effective Marketing

KBIF 900 AM Radio?s client list includes a number of Fortune 500 companies, including Wells Fargo, Lennar Homes, Fresno Unified School District, New York Life Insurance, HUD, City of Fresno, USDA, Comcast and more.

In reaching our markets, KBIF 900 AM Radio offers 24-hour live programming which reaches Modesto to Bakersfield and worldwide with live streaming on the web. We are the major outlet for our Asian population in the Central Valley and the only outlet for Indian radio programming.

KBIF 900 AM Radio programming consists of music, news and public affairs. We participate in community outreach, public events and hold remote broadcasts for our Asian community. Political Candidates from both parties, expressed their views to the Asian Voters during the 2010 Campaign season.

KBIF 900 AM Radio?s Annual Resource Fair at Manchester Center is an anticipated event for our audience. In October, 2010, over 1500 attendees visited the booths of our local businesses, vendors and public entities, who wanted to reach our market. KBIF 900 AM Radio Asian Resource Fair attracts approximately 700-1,500 attendees. It?s a one day event, usually on a Saturday to promote business and service information to our growing Asian community. Table Mountain will get a booth at the event to display, give away promotional items and provide game entertainment.

The KBIF 900 AM Radio Annual Calendar presents an opportunity for the KBIF 900 AM Radio On-Air Talents to promote their show times, 1000 prints will be circulating and distributed at the Hmong New Year Event, at our Remote Broadcast Events, over the radio, at local Hmong Supermarkets and Sponsors offices. With Table Mountain?s Logo in our Calendar, brings brand recognition. Table Mountain will be associated with KBIF 900 AM Radio who we are the leader in Asian Radio Broadcasting in the Valley. Table Mountain will have a premiere location on the Calendar and with a larger Logo than other sponsors.

Asian Indian: The Punjabi tend to have smaller families than the Hmong community. The two key elements to know when marketing to a Punjabi family is that you have to be prepared to negotiate. When finalizing a deal, the Punjabi MUST feel that they have worked the very best deal they can and have come out as winners. Since this culture generally has large amounts of CASH available to them, down payments are rarely a problem.

Indian New Year ? The Indian community celebrates the New Year in April and many concerts and theatrical events are held at Woodward Park and the Saroyan Theater. International Artists come from all over the world, which makes April an ideal month for Remote Broadcasts in the Indian Community, as KBIF 900 AM Radio gives away concert tickets and other incentives to our listeners, during this festive month. In addition, there is a parade in Caruthers and a Fair held in Selma during the New Year Celebration.